Twitter Is Ready to Ring the Creator Economy Bell (273)

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center. Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer. And are celebrity podcasts really that bad? The short answer? Yes. In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.