When Everything Is Sponsored Content (320)

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general? Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal. This week's links: Netflix Subscriber Loss Netflix Looks at Ad-Supported Model Rolling Stone Goes Creator Economy Rolling Stone MrBeast Case Study Integrity and Sponsored Content Influencers Are Becoming Entrepreneurs Web Scraping --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.