Yahoo Plus Nothing While MEL Goes Belly Up (264)

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch." Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out. In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.  

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.