Thought Sparks with Rita McGrath & Frederik Pferdt Adjunct Professor at Stanford University’s Hasso Plattner Institute of Design

Frederik Pferdt was Google's Chief Innovation Evangelist, building a world-class organization that trained tens of thousands to face the world in a future-ready way. He is an Adjunct Professor at Stanford University’s Hasso Plattner Institute of Design, where he teaches courses called things like "Hacking Your Innovation Mindset." His brand-new book, "Next is Now: How to Live Future Ready" was just published to tremendous acclaim in June. It made the Next Big Idea Club's must-read list for September. I'm delighted that on October 25, Frederik will be joining me to talk about the book, his philosophy of being future-ready and why Optimism, Openness, Curiosity, Experimentation, Empathy and the mysterious "Dimension X" can let you take control of your future. In a world that seems at times to be bleak, his optimistic perspective that we can all shape our futures is most welcome!

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Thought Sparks are the brainchild of Rita McGrath. They are insightful actions, strategic ideas, actionable suggestions and innovative approaches that help organizations and leaders master the future with less fear and more confidence. New episodes of the Thought Sparks Podcast are released every other Tuesday at 11am Eastern.