EP393: We're hiring! Plus, Tips For Training a Marketing Assistant
Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them. The BIG problem I often see is that a jewelry business owner decides to hire a marketing assistant and it ends up not working out! ...