Episode #478: Everything You Need to Know About TikTok Shop with Susan George

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagram to TikTok when developing her personal brand Why TikTok is not just for “Dancing T...

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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.