Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem? The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In th...

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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.