#346 - Rethinking stylist goals and benchmarks for raises and promotions

One of the things that is most challenging for salon owners right now is attracting top tier stylists, and let me tell you, it’s because those stylists are looking for something different than they were just a few short years ago! I want to talk about how you’re operating your salon to not only attract the best stylists, but to also retain the key team members so they don’t want to make a move elsewhere, and it all starts with rethinking stylist goals and benchmarks for raises and promotions.  In this episode, I share the key performance indicators (KPIs) that will always make sense in our industry, the ones that are dated, and what to consider when it comes to your marketing, core values, and more.  I really want you to think about how you’re evaluating your team, and if you’re evaluating them on the metrics that actually determine the health of your business. If your promotion and evaluation structure is motivating you’ll have a much better chance in attracting and retaining top talent, and remember that your actions determine the outcome. So make sure that yours are aligned, and I hope this episode puts you on the right track to do so!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast 

Om Podcasten

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.