Brand Transformation with Dr Emmanuel Probst

In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand managers looking to create better relationships with their customers. I recommend it to anyone looking for some fresh ideas and inspiration. In this episode, we explore a range of branding topics, from purpose to the creator / re-mix economy, the impact of climate change and the need for brands to be more sustainable and going direct to consumer. We barely scratch the surface of his book, but it will give you a flavour of what's to come.

Om Podcasten

Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking. Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of conversation on the podcast evolved, so did the name and branding.