Mastering Modern Marketing’s Touchpoints with The Thread Team’s Founder, Richard Calvert #22
Marketing spend is an essential growth tool in business and brand transformation, so why is such a huge proportion of it reportedly ineffective? For those looking to grow their brand, simply throwing money at the problem is unlikely to yield the success that The Thread Team’s Richard Calvert fosters with their clients.Richard joins us on Tied Together this week for a dive into why it’s not enough simply to obtain a tool without properly applying it, and how modern marketing’s focus on digital touchpoints doesn’t elude the same issues that remain relevant to any business in any era.This episode of Tied Together covers:Details on the vast MarTech spend, and why so much of it is ineffectiveHow ‘modern marketing’ primarily focuses on digital touchpointsData as the catalyst for driving changeWays that businesses can maximise what they have before investing in new solutionsLinks and references: https://bit.ly/3yP7YSE