Exploring the vineyard of the future project's broader impacts

Sean Sundberg, business integration manager for John Deere, sits down with The Packer’s produce editor, Christina Herrick, to talk about the collaboration with Sonoma County Winegrowers and how the technology utilized in the “vineyard of the future” will benefit other specialty crop growers. Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: news@thepacker.com and artists@producemarketguide.com LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker See omnystudio.com/listener for privacy information.

Om Podcasten

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.