Introducing an apple variety in a crowded market

Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.See omnystudio.com/listener for privacy information.

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What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.