Topics in produce marketing plus a new produce retail training program
Episode 38 of Tip of the Iceberg Podcast features two interviews: one with Mary Coppola, VP of marketing and communications for the United Fresh Produce Association, and one with Joe Watson, VP of membership and engagement with the Produce Marketing Association, and Steve Patt, director of business development for Tourtellot & Co. The Packer's retail editor Ashley Nickle speaks with Coppola about United's upcoming BrandStorm event and the slew of marketing topics that will be covered there, and later in the episode Nickle discusses with Watson and Patt the new Essentials of Produce at Retail training course that PMA has developed for entry-level produce retail associates. In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.