Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales

Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy? In this special deep-dive episode, Tod speaks with the co-author of two papers on how changing AI voices in video ads can affect sales and donations. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium