Marathon Begat Snickers

Rerun: The world’s biggest-selling chocolate bar underwent a name-change in Britain on 19th July, 1990. Until then - concerned that Brits might refer to their candy as ‘knickers’ - Snickers had been known as ‘Marathon’ in the UK.  31 years later, the decision still smarts for some sections of the confectionary-buying public - but, thanks to the ‘You’re Not You When You’re Hungry’ campaign, its popularity has increased, regardless. In this episode, Olly, Rebecca and Arion dig around in the manosphere, untangle the Mars / Milky Way / Three Musketeers transatlantic naming nightmare; and reveal Frank Mars’ penchant for women named Ethel…  Further Reading: • ‘It’s packed full of peanuts, but not too sweet’ - the 1980s ‘stockbrokers’ Marathon ad featuring Rebecca’s ex-colleague https://youtu.be/QJgD9cI4_xQ • ‘Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success’ (Campaign, 2016): https://www.campaignlive.co.uk/article/case-study-fame-made-snickers-youre-not-when-youre-hungry-campaign-success/1410807 • ‘The Untold Truth of Snickers’ (Mashed, 2020): https://www.mashed.com/203394/the-untold-truth-of-snickers/ ‘Why am I hearing a rerun?’ Each Thursday and Friday we repeat stories from our archive of 800+ episodes, so we can maintain the quality of our independent podcast and bring you fresh, free content every Monday-Wednesday…  … But 🌴CLUB RETROSPECTORS🌴members get an additional full-length episode each Sunday! Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Best Daily Podcast (British Podcast Awards 2023 nominee). Ten minute daily episodes bringing you curious moments from this day in history, with Olly Mann, Rebecca Messina and Arion McNicoll: The Retrospectors. It's history, but not as you know it! New eps Mon-Wed; reruns Thurs/Fri; Sunday exclusives at Patreon.com/Retrospectors and for Apple Subscribers.