Good Friction

We've spent the last twenty years trying to eliminate friction from the interactions between brands and customers. But is this always the right approach? In this episode we talk about the concept of 'good friction', those moments where you want to slow and deepen the conversation.

Om Podcasten

Welcome to Future-proof Your Career, your guide to the most important skills for a long, successful working life. This is a special season of the Talk About Tomorrow podcast, exploring in depth the idea of the Three Cs, three skill groups that are critical to success, in a business or as an entrepreneur. The ability to curate information, create new things, and communicate ideas. In each episode we explore a facet of one of these skills, alongside a guest.  My name is Tom Cheesewright, I’m an applied futurist advising organisations around the globe on how to see and prepare for the future. Alongside me is my co-host Katharine McNamara, communications expert extraordinaire.