The Big Corp and the Dance Industry: Synergies, Differences and Futures

Hello beautiful people! Buckle up because today's episode is a real lesson in business ethics, pricing our services as dance artists, making a difference in the world, and how the performing arts can benefit corporates and vice versa.Our guest today is Graham Alexander.I had the pleasure to be one of Graham’s teachers at London Contemporary Dance School (The Place) where he studied dance after having graduated in Physics from Oxford University… is a vice president at the De Beers Group, one of the biggest mining diamond companies in the world, with over 20,000 employees working in 28 different nations.Prior to that, he worked for nine years in various consultancies such as PwC, Javelin Group, OC&C Strategy Consultants,  primarily working with clients in the retail and consumer goods industry, such as Superdry, Selfridges, and Heineken, as well as in a number of other industries, like the cabinet office, Brussels Airport, or First Group.After that, he was employed by the Lego Group to implement their marketing plans.In this episode, we discussed:The relationship between major corporations and the performing arts.How one of the largest mining diamond companies in the world's vice president was once a dance studentThe benefits and drawbacks of working in the business worldThe big corporation's bias as the cause of all evil.Enhancing physical health and mental performanceCons of the dance businessA set of principles, a way of life, and deeds to improve the worldThe dance industry's model of scarcity and the going rate for working with corporationsA very pragmatic, profound and useful episode.Enjoy it!!!This season is brought to you by:- Choreography Online (https://choreography.online)and- Ground Grooves (https://www.groundgrooves.tv)Support the showSupport the show HERE

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As part of out unique online training Towards Vivencia, once a month we invite dance-artists we admire to talk to Jorge Crecis about Peak Performance Presence, how to sustain a long and successful career in the arts and what are the books and other resources our guests feed from.