7 Questions to make sure your training fixes a problem

Many of us selling our training and coaching are convinced that someone somewhere needs what we do and is willing to pay for it.   But this is not always the case, is it? We’ve all assumed that clients need what we do.   You need to ensure that what you are selling in the form of training and coaching is a fix to a problem, there is a cost to not solving it now and your clients are willing to pay to solve it   When you can sell what people they need to fix and they are convinced that you have a solution worth paying for, you are not going to be short of clients.   Today, I’m going to give you 7 questions to make sure your training fixes a problem worth paying you for.

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Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you. The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business. Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services. Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries. Subscribe to the show right now for a fresh episode each week.