How we started Storytelling for Leaders w/ Shawn Callahan

Storytelling for Leaders® began when Shawn Callahan started his training company Anecdote to help clients with storytelling training.    Story telling training is big business these days. Teams, leaders and whole organizations realize the importance of communicating key points to their audiences in an impactful way.    Shawn spotted a gap in the market for helping clients such as SAP, Microsoft, BHP, Accenture and others to influence decision-makers and inspire them to take action.    A chance conversation lead to Shawn and his team deciding to build products that could be sold into corporates around the world.    Listen in right now as Shawn tells you all about the training brand he built selling workshops and programs in 28 countries with the help of licensed partners.

Om Podcasten

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you. The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business. Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services. Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries. Subscribe to the show right now for a fresh episode each week.