What customer wants have to do with you w/ Melina Palmer
There is a science to being a great influencer. In this week’s episode, Melina Palmer will share this science with you. She'll also help you understand what customer wants you can positively influence to ultimately win more business. Melina Palmer is a keynote speaker helping brands leverage the power of behavioural economics. She is CEO of The Brainy Business, which provides behavioural economics training and consulting to businesses of all sizes from around the world, and writes the Behavioural Economics & Business column for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You, was a finalist in two categories of the International Book Awards. Today Melina is going to share her expertise with you so you can understand why people think and act the way they do. You will be able to use this knowledge to communicate better and positively market yourself to your customers. Want to know more about how to influence people and understand what customer wants and needs you really need to cater for? Listen to today’s episode to find out. You will learn: How you can influence people subconsciously Why it matters how you present information Why being thoughtful with marketing works