Why you need to qualify your clients before training

Have you ever been in a situation where you are working with a training client and you ask yourself why it doesn’t feel right?   Why do I get the feeling that this workshop isn’t what they need?   Why am I not clear about their goals for their program?   Why are we focusing this training when this isn’t really the problem that training should be trying to solve?   Last week in episode 183 we chatted about why you need to have confidence in your training.   A large part of having confidence in your training is the knowledge or belief that you are training the right clients.   You are right for them and they are right for you.   Your clients’ challenges are ones you can solve and you have the right solutions.   This is the program they need and you can stand over the results they will get.   So this week we’re going to help you to better qualify prospective clients!

Om Podcasten

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you. The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business. Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services. Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries. Subscribe to the show right now for a fresh episode each week.