Stuart Webber: Six years and beyond at Norwich City

Our guest on Episode #48 of the Training Ground Guru Podcast, in association with Hudl, is Norwich City Sporting Director Stuart Webber.  SHOW NOTES => 02:04: Rebuilding Norwich's training ground. Appeal of Sporting Director job was producing something sustainable at a club. 08:03: Premier League is the hardest league in the world. Even Brentford and Brighton, in Norwich's peer group, have significant owner investment. 09:56: Arriving at the club in 2017. They were lacking direction/ didn't have a lot to show for seasons in the Premier League. Simplified the plan: style of play/ invest in youth/ develop global scouting.  13:10: Evolving as a person. Change manager v status quo manager. 17:48: Is he the purest form of a Sporting Director?  23:17: Should the Sporting Director be visible and communicate with media/ fanbase? 25:41: Inspired to do the Sporting Director role by Damien Comolli. 35:35: Huddersfield Town. Focusing on foreign players and foreign coaches. 39:02: Would you appoint an English Under-21 coach as a manager? Have done it with German coaches in David Wagner and Daniel Farke. 42:30: Summit Foundation. 45:05: Criticism for mountain climbs/ Summit Foundation. Breakdown of relationship with local newspaper.  56:00: Ambitions for Norwich City. Personal ambitions. Could see a future outside football. 

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Welcome to the Training Ground Guru podcast, in association with Hudl. Each month we’ll be taking you behind the scenes in professional football, with unique insights from leading experts. Thanks for listening.