Tackling Global Inactivity

Jan is a joy rider. And that’s just great. Not everyone is an elite athlete, but we should all be active. The World Federation of the Sporting Goods Industry (WFSGI) is doing important work with some of the biggest names in their sector to help make this a reality. Emma Zwiebler, a World Championship and Commonwealth Games badminton player who is now CEO of the WFSGI, explains how the trade association body operates and how they have put this mission at the core of their activities. We investigate the issue of global physical inactivity, its wider costs to society, and the actions of WFSGI in trying to address the problem while working with the World Health Organisation. Discover how Emma and the WFGSI can elevate issues both for business and for countries; how they can influence across industries to deepen their impact; what is already happening, and how this can inspire future change; and how each of us takes a different approach to physical activity. And we are left pondering the questions of whether the head of the International Olympic Committee listens to Transforming Tomorrow, and if Jan and Paul will be recording future episodes while walking – or running?

Om Podcasten

Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. On Transforming Tomorrow, we’ll guide you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business. Alongside members of the Pentland Centre, academic experts, and business leaders, we cover the theory and practice of mainstreaming social and environmental sustainability into purposeful business strategy and performance. Whether you are leading change in your business, or just want to know more about how asteroid mining may influence the future of sustainability, Transforming Tomorrow is the show for you. Taking you through it all are your hosts, Jan and Paul, who bring insight, perspective, and not a little amount of disagreement, to all the subjects. Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect. She loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest. Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it. He has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so. Join us every Monday to uncover new insights and become a little more inspired that you can make a difference in sustainability.