How TikTok Got Caught in the Trade War

Our episode today is a two-parter. I start at the top with my take on TikTok. We then transition to our partner spotlight! Part 1: The April 4 deadline has passed, and there’s still no deal on TikTok. The app got caught in the middle of the U.S. - China trade war and the ongoing tariffs. How will this all play out? Part 2: I’m joined by beatBread’s CEO Peter Sinclair as we discuss the company’s Deal Comparison Tool and how it helps both artists and labels make the best possible decisions. 00:10 TikTok’s Role in the Trade War 06:15 Potential Outcomes for TikTok 10:11 beatBread’s Peter Sinclair joins us 011:06 Independent Labels and Financial Distress The beatBread Deal Comparison Tool This tool provides a side-by-side analysis of different deals, focusing on key financial aspects such as upfront cash, long-term costs, and cash flow projections over time. Trapital Summit tickets here: early bird tickets until April 30! want to be featured in the next partner spotlight? podcast@trapital.com summit partnership opportunities: summit@trapital.co

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Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more