Digital Marketing – performance metrics that drive revenue
In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey Hospitality about the changes in performance marketing and how the industry can get a better grasp over the opportunities for digital channels and what actually works. The pair give a frank insight to how to assess true performance and why fixed budgets needs to be abandoned in favour for performance-based. We talk through; How and where Google is delivering for hotelsConsidering investment and budget in digital marketingThe essential data and tracking for effective measurement of ROIAnd the role of brand campaigns Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/