Hoteliers' Voice S2E7 - The Red Carnation Hotel Collection - Digitalisation & Centralisation Strategies
A growing hotel brand, family-run, expanding globally - a portfolio going through changes. Over the past two years, The Red Carnation Hotel Collection has reviewed its operations, centralised its team and addressed its digital strategy. Suzie Thompson, VP Commercial explains how they brought sweeping changes to have a unified market approach. This multi-award winning hotel brand launched a whole set of new websites, opened new properties and reworked its sales framework. Suzie talk...