How to create real value from loyalty programmes
Joined by Mark Ross-Smith, CEO of Status Match, with 20 years’ experience leading loyalty programs in telecoms and travel, and previously Malaysian Airlines. The Editor of industry news site “Travel Data Daily” https://www.traveldatadaily.com/ shared with us his experiences as a frequent flyer and what he is expecting from loyalty programmes and why value is at the centre. During the discussion we look at 1. The status quo for loyalty programmes - and what's wrong with this approach2. How companies should follow their customers and collect data to drive new revenue opportunities3. Leveraging data to improve loyalty experiences4. Role of revenue management and loyalty - How they work together5. The technology enabling leading businesses to do thisFor more visit travelmarket.lifeListen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/