Episode 1: "Innovate" - Sarah Catherine Jones

For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich.Our guest is copywriter Sarah Catherine Jones, who breaks down how and why innovate is such a poor word to describe what many businesses do, and how to figure out what to write or say instead.Sarah can be found on LinkedIn and via her website.

Om Podcasten

Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.