David Birnbaum | Webinar: Cut the Noise - Devise a Comprehensive Integrated Strategy Based on Accurate Information
This episode is the replay of a conversation between Ram Sareen and David Birnbaum hosted by Just-Style in the Cut the Noise webinar on September 23, 2020.The key to developing a fashion business strategy is problem solving. Problem solving is not that difficult. It is not rocket science. Then again, to the rocket scientist, rocket science is not that difficult at least when compared to filling out a tax return. It is just what we do.Problem solving is a three-part process:Agree there is a problemRecognize that solving the problem is sufficiently important to pay the priceDevise a comprehensive integrated strategy based on accurate informationThe obstacle is all about point 3. Using accurate information. In truth, we are all drowning in a sea of noise.Some start with a solution, then shoehorn the data to fit that solution. Others employ one dataset to prove their point when a second or even a third dataset would provide better, more accurate information.This seminar serves two purposes.To show how to separate out the noise and devise a strategy based on accurate informationTo provide solutions for serious problems facing Asia’s garment export industriesThis is not some academic, theoretical exercise but practical, doable strategies that can materially affect millions of lives.One final question: Why present this on a public platform? Would it not be better to speak directly to relevant governments and/or the national industry organizations?Industries, countries, and perhaps the entire world are run by a dominant minority. It is only during a time of crisis, such as now, that the dominant minority can be replaced by a new creative minority. However, the dominant minority will not go down without a fight. Effecting real change requires ownership of the tools of change. Going to governments allows them to distort the process to protect themselves and their power. Going public denies the ability to distort.EPISODE LINKS:BUY The Cost-to-Value Analysis: https://www.amazon.com/Guide-Cost-Value-Analysis/dp/0985105879Birnbaum and Father's Website: https://birnbaumandfather.com/FOLLOW RAM SAREEN:LinkedIn: linkedin.com/in/tukatech/CONNECT:Website: tukatech.com/tukatalksYouTube: youtube.com/c/TUKATALKSNever miss an episode! Subscribe to the newsletter and get new episodes delivered right to your inbox.Tukatalks is the show where fashion industry experts share what NOT to do.