Paul Guez | OO LA LA! Build a Brand People Remember 40+ Years Later
Tell us what you think! (SMS) Paul Guez joins Ram Sareen, the host of Tukatalks, to share how he got into the denim business, how the fashion industry has changed during his decades-long career, and what denim entrepreneurs need to know before they get into the business. Paul Guez became “the denim guy” when he collaborated with designer Maurice Sasson to create the brand, Sasson Jeans. Known for their vibrant commercials and catchy tagline — Oo La La! Sasson — Sasson became a coveted fashio...