Growing Your Gym in Wartime and in Peacetime
Gyms, affiliates and PT studios often don't grow steadily. In the fitness world, business growth is usually a series of steps forward and back. The key is to always grab more total ground than you give. In wartime, you're fighting fires and dealing with emergencies. You've got to run lean and make tough decisions to make sure you don't slide too far back. To help you hold your ground, Chris Cooper has five audits you can perform in times of trouble. When things are good, resist the urge to ...