How to Do It the Right Way in the Gym Business

Chris Cooper's most popular book is "Two-Brain Business," but the book that most say is his best is "Help First." That's because it solved the problem of being afraid of being a slimy salesman: It teaches gym owners how to sell by doing the thing coaches do best—helping.Here's a peek at what's inside.Links:"Help First"Gym Owners UnitedTimeline:1:01 – Chris Cooper: The world’s worst salesman.4:29 – Why you need to get your message out there.5:43 – Selling is coaching.6:26 – Don’t worry about price.6:55 – Remove the choice about price.8:26 – Retention—and caring enough to tell the truth.9:07 – The right way to approach staffing and staff pay.10:30 – Why you should give away knowledge—but not coaching—for free.

Om Podcasten

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.