How to Measure the Lives You've Changed

"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life." Two-Brain founder and gym owner Chris Cooper said that, and if you're a coach, trainer or fitness entrepreneur, you know it's true. So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their live...

Om Podcasten

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.