Stop Using Free Trials at Your Gym and Do Exactly This Instead
Free trials might seem like a great way to attract new members, but they’re actually hurting your gym. Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. They explain why shifting to the Prescriptive Model...