The Need to Niche: Why Rob Connors Turns Some Prospective Clients Away

When was the last time you turned a potential client away? Rob Connors, owner of Signum Fitness and Nutrition, does it on the regular—and he says his business is better for it. Instead of trying to market to the masses, Rob "niched down" to focus on clients whose goals align with the gym's mission. He also created content strategically to improve his business' Google ranking. The result? More seed clients and a stronger business. Listen to his conversation with Chris Cooper to learn how ...

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.