Unlimited Offers: Is Your All-In Option Reducing Value?

The unlimited membership is often pegged as the key to building revenue and retention. But if you're rolling all your services into one package — your core offerings plus extras like nutrition coaching or speciality classes — you're actually undercutting the value of those offerings and priming clients to get bored and look elsewhere. Chris Cooper explains it all here. Links: Chalk It Pro Driven Nutrition Gym Owners United Timeline: 0:59 – If clients should only pay for what they want...

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.