Using Organic Content to Support Advertising
The photo was perfect. The beads of sweat brilliantly illuminated, the chalk dust billowing through the air. At the center, your buddy hitting a PR clean. So why does it only have three likes? Social-media algorithms are constantly changing, and the dance between paid and organic marketing can seem complicated and confusing. Neither paid nor organic posts are enough on their own: You have to use them both in complementary ways to build your audience, get people to trust you and eventually ...