Why the "More Members Myth" Must Die Before It Kills Us

"Bro, how much you bench?" How seriously would you take someone who judged your fitness based on just your bench press? Well, the gym owner's equivalent is membership numbers, and more is not always better. Don't believe it? Here's Chris Cooper on why more members won't make you rich—and what you should do instead to increase your net owner benefit by $40,000 per year. Get the guide: "How to Make $100,000 Per Year With 150 Clients." Links: Forever Fierce Driven Nutrition Gym Owners Un...

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.