E22: Solving The Mega-Vendor Branding Crisis
Join Tomás O’Leary and Brendan Walsh as they discuss mega-vendor profit margins, IBM's sale of Watson Health and the Facebook, Google and Microsoft legal battle brewing in Australia. Then, Fabian Geyrhalter of Finen joins to give a branding perspective on the consumer technology purchases of big mega-vendors, the perplexing situation NewCo finds itself in and how technology companies can take a note out of the Nike branding playbook.