S2E07 - Why you shouldn’t underestimate the power of sales for your marketplace - Jason Bergman (MarketPryce)

Jason Bergman thinks most marketplace founders underestimate the power of sales. Jason is a big sports fan and has always loved working in sales. Before founding MarketPryce, he ran his own sports agency where he tried acquiring customers by sending Instagram messages to almost three thousand professional athletes. The success rate of the Instagram tactic was pretty terrible. But the experience paid off big time when Jason co-founded MarketPryce, a platform for athletes to find marketing deals. MarketPryce has matched thousands of brands and athletes together. For finding both sides, effective direct sales has been a core strategy. In the latest episode of Two-Sided, Sjoerd talks with Jason about: How most marketplace founders still underestimate the power of direct sales How a change in regulation grew MarketPryce’s market one hundred times overnight How MarketPryce modeled its user experience after Tinder. A fun episode, giving a glimpse inside a relatively early-stage marketplace growing very rapidly.

Om Podcasten

Two-Sided, the podcast about building an online marketplace business. Two-sided of course, because we’ll discuss Demand & Supply, but also the good side and the bad side, the easy stuff and the hard stuff, and how it looks from the outside versus what is really going on on the inside of an online marketplace. In this series, we sit down with marketplace entrepreneurs, investors and other brilliant minds who work with online marketplaces and two-sided platforms every single day. We will talk about starting, building, growing and scaling, and every stage in between. In each episode, we will do our best to uncover insights and wisdom you won’t find anywhere else. If you are into online marketplace businesses, you will be into this podcast.