U n' I with Rashmi Shetty - Harish Bijoor
Our guest today is Harish Bijoor a Brand-domain specialist operating out of Bengaluru, India. He runs a unique boutique consulting outfit branded “Harish Bijoor Consults Inc.”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai, and the Indian sub-continent. Harish teaches at the Indian School of Business, Hyderabad & Mohali, in addition to semesters at overseas Business schools in the US and Europe. He has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behavior, Retail networks, Rural marketing, Marketing research, and Trend-analysis and contributes regularly to Business publications too. He loves quizzing and is an active Business and Marketing Quiz Master as well. Harish has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business”, a serious book written in a style that is distinctly young and MTV-ish! He is currently involved in his second book on core branding. The book is titled, ”Brand Irrationals: a fundamental journey into brand-think” He loves Bangalore, but hates all the garbage being dumped around & believes it will be the biggest challenge of the new millennium! Listen in as Harish Bijoor clarifies the changing branding scenario, online presence, personal branding & attitudinal Shifts in the new normal. Email contact: harishbijoor@hotmail.com You can follow him on Twitter.com @harishbijoor