Episode 142: Game Thinking with Amy Jo Kim

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.

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Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.