C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile)

In this episode, we’ll dive even deeper into value proposition design ... and discuss the next critical issue: Defining your consulting firm’s ideal client profile or ”ICP.” Flo will guide you through all key steps, from defining ”ideal” to reviewing your best recent engagements, to deriving a crisp description of your ICP.

Om Podcasten

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