S17E5 - Strategizing (a case study)

We’ve been discussing ”digital-first” bizdev and marketing for a bit now... and we’re getting even more into the weeds of the concept with this one: Ash and Flo discuss how you might derive a ”digital-first” marketing strategy using a real-world example from Flo to keep things (hopefully) helpful and practical. Do give it a listen and tell us what you think?

Om Podcasten

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/