S21E4 - Making change

How can consultancy marketers make firm-wide change? We asked someone who should know, because “making change” is part of their marketing executive day job: Marc Appel, head of content and editorial strategy at Accenture.

Om Podcasten

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/