ubhrs 172 - C2E11 - Positioning, productisation and pushing boundaries with Florian Heinrichs (Consultancy Edge re-broadcast)

Surprise episode! For this one, we’ll break from our pre-planned curriculum of ”how-to” episodes to syndicate a conversation between Total Growth Ownership’s Matt Hodkinson and Flo for Matt’s ”Consultancy Edge” podcast. Listen to the two of them discuss positioning, productisation and pushing boundaries in consulting!

Om Podcasten

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/