A Challenger Brand Workout with Gymbox Brand Director Rory McEntee
Regular listeners of the podcast will know how much I love challenger brands, and Gymbox are one of the best examples of a challenger brand really shaping up their industry. Rory McEntee is the Brand and Marketing Director for the challenger Gym brand, and is responsible for some of the most creative campaigns (which have often come along with a side helping of legal letters) that have really put Gymbox on the map.Timestamps00:00 - Intro00:45 - Rory’s marketing background02:27 - Rory’s time at Paddy Power08:18 - Why Rory joined Gymbox10:11 - The Gymbox founding story14:01 - Reframing how people see the gym16:05 - Using your constraints to your advantage25:15 - Using every touch point as media35:11 - Being obsessed with execution39:27 - Forgiveness not permission with your marketing46:43 - Dealing with taking risks48:56 - Why the Gymbox culture is so important53:44 - How does the business of a challenger gym work