An uncommon approach to the crisis - Lucy Jameson

Lucy Jameson is the founder of Uncommon, a creative studio building brands that people in the real world actually wish existed. I speak with Lucy about the Brewdog hand sanitiser campaign, coming up with the idea for ITV's 'Clap From Our Carers' ad, her take on Boris' message a few weeks ago and why they are making candles.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.