Go Luck Yourself - Andy Nairn, Lucky Generals

We have all said it haven’t we? They just got lucky. But how much of our success in business is down to luck vs what we do with our luck, or lack of it. In a brilliant new book called Go Luck Yourself, Andy Nairn, co-founder of Lucky Generals, argues that it is what we do with our luck that matters and offers 40 ways to stack the odds in your favour.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.