How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO
Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company’s Head of Consumer Marketing for internet.org.Timestamps00:00 - Intro01:03 - What it’s like judging a Cannes lion02:34 - DoorDash Valentines Day Campaign04:54 - Kofi’s background08:56 - Starting an agency in Africa for Publicis13:41 - From agency to brand side15:13 - Kofi’s role at Facebook/Meta18:11 - From Facebook to DoorDash20:23 - DoorDash backstory28:10 - Navigating through COVID at DoorDash33:24 - How DoorDash prepared to IPO37:23 - How successful have DoorDash been post IPO?39:12 - How DoorDash stay on top of innovation44:41 - DoorDash’s Sesame Street Super Bowl ad48:40 - DoorDash’s most recent Super Bowl campaign54:00 - In house vs external agencies55:51 - The culture at DoorDash